Marketing Research Objectives and marketing theory Essay

merchandise Research Objectives and marketing theory - Essay ExampleThe simplest definition of marketing is however, the process of influencing consumer behaviour in a number of ways into purchasing a product according to a marketers agenda. The ways used to influence consumer behaviour vary but the commonality amongst all of them is to convey to the hearing that the product is an object of necessity. Nowadays, communication of this sort is done between a marketer and its consumers through mediums such(prenominal) as advertising through the radio, print and the vibrant electronic media (Pride & Ferrell, 2011).Having had a general idea virtually the concept of marketing, in order to orchestrate it, marketers all around the world need to carry aside some planning through looking to guide themselves and this is called marketing research.The American marketing association defines marketing research as being the means of creating a link between the consumer, customer, as well as wor ldly concern to the marketer with information which would enable him to identify marketing opportunities as well as issues, and lead towards devising them more efficient and productive in every way (Malhotra, 2008).If this is so then it is understandable that in order to proceed towards conducting a marketing research a set of research objectives would be necessary to make sure the effort is headed in the right direction (McDaniel & Gates, 1998) (Berkowitz, 2011)? The research objectives would and can be straightway tailored according to the goal expected to be achieved through the process of the marketing research (McDaniel & Gates, 1998). If the buzz off of the marketing research by a marketer was to determine whether his food and drinks company for example should barge in a new energy drink, the research objectives of that specific marketing research campaign could beIdentify the differences between the tastes of the various drinks being offered by the competitors and compar e them with their respective