Zen Mind Beginner free essay sample

Zen Mind, Beginner # 8217 ; s Mind Essay, Research Paper Doctrine Critical Book Review: Zen Mind, Beginner s Mind For my critical book reappraisal I chose to read, Zen Mind, Beginner s Mind, by Shunryu Suzuki. Suzuki was a direct religious descendent of the great thirteenth-century Zen maestro Dogen. Suzuki was already a profoundly respected Zen maestro in Japan when he came to America in 1958 meaning on a short visit. He was really impressed by the earnestness he found among Americans interested in Zen that he became a lasting occupant in San Francisco. His following became so big that it expanded into three major locations including, Zen Mountain Center, the first Zen preparation centre outside of Asia. He died at the Zen Center in December 1971 ; a twelvemonth after this book was published. I chose this book because Zen speculation is something that has interested me for a few old ages after larning briefly about it in high school. We will write a custom essay sample on Zen Mind Beginner or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Zen is something that I hope to seek in the close hereafter, perchance after I visit a Zen Center when I m in California this summer. However, after reading this book I have learned that Zen is non truly something which you are supposed to seek at, you re merely supposed to make it and non believe about it. Zen Mind, is composed of three major subdivisions with many sub-categories in each subdivision to explicate the subject. Separate 1 is entitled Right Practice. In this subdivision zazen is explained to the reader. Zazen is the name for seated speculation. Separate 1 was my favourite subdivision. There are many interesting thoughts and accounts found here. In this subdivision Suzuki explains Right Practice through negotiations on position, take a breathing, control, head moving ridges, head weeds, the marrow of zen, no dualism, obeisance, and nil particular. Correct position is explained depicting full Nelumbo nucifera place. Full Nelumbo nucifera place is when your left pes is on your right thigh, and your right pes is on your left thigh. He explains that when you cross your legs in this manner even though you have a right leg and a left leg, they have become one. The place expresses the unity of dichotomy. Lotus place is complete when you have your custodies cupped resting on your l ap. It is of import that when you sit in the Nelumbo nucifera place that you maintain your back to the full straight. Suzuki says, You should non be tilted sideways, backwards, or forwards. You should be sitting directly up as if you were back uping the sky with your caput. If you slump, you will lose yourself. ( pg.26 ) Breathing is the 2nd thought touched upon by Suzuki in this subdivision. He talks about how of import it is to let your head to follow your external respiration. As you regulate your external respiration and relax, your head is easy able to unclutter of all thought and your pattern will be pure. The absence of idea is the pure facet of zazen. To make nil but exist and have a clear head is what is desired in zazen. The subdivision on bowing smitten me as really interesting. It is symbolic of the subject of unimportance seen throughout Buddhism. Suzuki provinces, Sometimes a adult male bows to a adult female ; sometimes a adult female bows to a adult male. Sometimes t he adherent bows to the maestro ; sometimes the maestro bows to the adherent. A maestro who can non bow to his adherent can non bow to Buddha. ( pg.43 ) In many faiths there is normally a supreme being, something which is worshipped and that you humble yourself towards. I have a regard for Buddhism because of its equality it preaches. Turning up as a Catholic I was ever taught to humble myself before priests ; it wasn t frequently when they would make likewise for me. It seems that there is much less of a hierarchy in Buddhism than in other faiths, which is something that entreaties to me. The last subject in this subdivision is entitled nil particular. This subdivision talks about the simpleness in which you should near zazen. Zen pattern is the direct look of our true human nature. Beneath our complicated outsides we are really simple animals. Zazen allows us to set everything around us out of our head and loosen up into a brooding province. Suzuki explains that practising zazen s hould be nil particular. It is natural and can be done as modus operandi like traveling to bed each twenty-four hours. Right Attitude is the name of the 2nd portion in, Zen Mind, Beginner s Mind. Within this portion the subdivisions are entitled, resolved manner, repeat, Zen and exhilaration, right attempt, no hint, God giving, errors in pattern, restricting your activity, survey yourself, to smooth a tile, stability, communicating, negative and positive, nirvana, the waterfall. In this portion Suzuki explains the type of attitude you should hold when practising zazen. The subdivision on right attempt negotiations about the type of attempt you should set when practising zazen. Suzuki says, seek non to see something in peculiar ; seek non to accomplish anything particular. You already have everything in your ain pure quality. ( pg.59 ) Suzuki explains that to pattern omega azen you shouldn t attempt to concentrate on anything in peculiar, instead, seek non to concentrate on anything at all. To hold right attempt is to non set attempt into practising ; merely making is the end here. The subdivision after right attempt is entitled no hint. It is a good compliment to compensate attempt because it displays the subject of dichotomy that is ever re-emerging throughout Buddhism. No hint explains how to pattern zazen. In right attempt, Suzuki said non to seek anything when practising zazen, but here he says, When you pattern zazen you should make it with your whole organic structure and head, you should be concentrated on what you do. Make it wholly, like a good balefire burns its firewood. ( pg.62 ) The thought in this subdivision is to go forth no hint of yourself in any other activity than what you are making ( zazen ) . Suzuki explains that when we do something our head is cluttered with other things and our focal point is non complete. There are hints of others things on our head. The following subdivision on restricting your activity was besides really good. This subdivision spoke on how zazen is for everyone. It s non reserved for Buddhists entirely. Suzuki says, our pattern is for everyone, it has nil to make with some peculiar spiritual belief. ( pg.75 ) The cosmopolitan nature of zazen is explained in this portion and why everyone can pattern zazen. One last subdivision that I found interesting in this portion was the subdivision on stability. Constancy reminds us to, cultivate our ain liquors, ( pg.83 ) everything we need is within us. Suzuki speaks a spot on the importance of the sutras. The sutras he explains are simply a usher, something that points you in the right way. It s up to you to happen what you want in them. A instructor can merely learn so much to a pupil, the pupil has to come to his or her ain decisions on what they feel. Part 3 is called Right Understanding. It includes subdivisions on traditional Zen spirit, transience, the quality of being, naturalness, emptiness, preparedness, heedfulness, believing in nil, attachment/non-attachment, composure, experience/not doctrine, original Buddhism, beyond consciousness, and Buddha s enlightenment. Transience was the first subdivision in this portion that I truly enjoyed. This subdivision echoed the thought of impermanency that we ve learned this semester. The self-nature of all being is nil but alteration itself. ( pg.102 ) Suzuki explains transience as the basic instruction of Buddhism, alteration. The instructions of Zen aren t concrete and stiff, they are meant for you to happen your ain way. Suzuki besides did a chapter on the ever-important subject of emptiness. Suzuki provinces, If you want to understand Buddhism it is necessary to understand the thought of emptiness. ( pg.110 ) The Buddhist apprehension of life includes being and non-existence. We hav e learned these thoughts in our category this semester, nevertheless, the accounts in this book by Suzuki are hard to understand in some parts. The thought of being is surely a hard one to explicate, non to take away from what he wrote. I found this book as a whole really interesting. There were some subjects that we haven Ts discussed in category that were in this book which gave me a better apprehension of subjects we have discussed. For illustration, Transiency helped me understand emptiness better. The manner that Suzuki went through Zen Mind and zazen consistently helped me understand these hard constructs. Suzuki goes through each specific facet and gives metaphors and anecdotes to explicate these better. This technique was really effectual. The subdivision entitled survey yourself I found to be really good written and interesting. Suzuki says here, To hold some deep feeling about Buddhism is non the point ; we merely do what we should make, like eating supper and traveling to bed. This is Buddhism. ( pg.76 ) Most faiths call for you to make certain things and live a certain manner ( Ten Commandments ) . Buddhism wants you to analyze yourself and turn as an person. The thing that entreaties to me here is that other faiths seem to desire you to be portion of a corporate whole and wear t push for the individualism that Buddhism does. As a college pupil I found that I could associate to some of the things that Shunryu Suzuki spoke on in this book. Geting through college is non an easy undertaking. The focal point that is built-in in many of the Zen accomplishments I feel I apply to my ain life at times when I m analyzing for multiple trials and run intoing hard deadlines. In college there are many enticements to follow what is traveling on around you ; there are ever people that are traveling to seek to convey you down. Sing the world of things and maintaining a strong head merely as Zen Teachs are tools that I apply to my ain life as a pupil. I found many of the instructions in this book new and interesting. I didn t find anything that I could state I didn Ts like, It s all new to me and I m merely get downing to larn it, at this clip I can t be so judgmental.

CIS206 U4 Discussion Example

CIS206 U4 Discussion Example CIS206 U4 Discussion – Coursework Example Administrative Tasks Automation Affiliation: Common Administrative Tasks That Can Be Automated using Either The At Or Cron Daemons In operating systems that are completely multitasking, a program that does not involve the interactive user directly but rather executes at the background, is known as a daemon.We shall look at the at and the cron daemons.(atd and crond). The atd are daemon used for commands intended for one particular time execution in future the cron daemons are used for execution that recurs.eg every day, once in a month etc. (Raphael, 2013)At and crons are used to perform various administrative services which include log file management and file cleanup services. .We shall start by looking into log file rotation, this a technique used to deal with generic issue log file growth. It involves moving of log file to another file name in a regular manner and starting again with log file, which is empty. After some time the old file gets discarded. This is very useful to che ck the size of log files because it is very hard to manipulate large files. Secondly, crons can be used for distribution of files in a network mostly, configuration files. This helps to ensure that data is not lost during sending and receiving of files process. Ats and crons are used in file system cleaning. The temporary directory and all subdirectories belonging to it are cleaned out automatically whenever there is a system reboot. Also, the removal of files that has stayed for a considerable amount of time without use. Finally, the crons and are used perform administrative jobs that are done regularly be it weekly monthly or daily. Administrative tasks on windows system are achieved through some common tools like the adsizer.exe, which helps in estimation of the size of the directory. The delrp.exe is used to delete directories/files and associated point of reparse if any. These and other many tools are used to achieve administrative tasks in windows system. Advantages and Disadv antagesAdvantages One of the major advantages of using windows system to automate these tasks is that these tools for automation are readily available in the internet and they do not require much technical knowledge like the daemons. It is also easier to export information to databases and share it with colleagues.DisadvantagesOne of the major demerit to note is that these tools come with costs, they have to be purchased .It is also possible to cause havoc when installing scripts.ReferenceThe Debian Administrators Handbook (2013). Debian Wheezy from Discovery to Mastery:- Edition 1, Raphaà «l  Hertzog.

Racial Differences in America Essay Example | Topics and Well Written Essays - 1000 words

Racial Differences in America - Essay Example This paper suggests some courses of action to achieve racial equality in the future of United States of America. My view on the course of action to take is as a result of the historical lessons as espoused by Franklin. History of Racial Inequality in America. Since the first settlers landed on the New World, issues of equality and justice among races have been and continue to be debated strongly, often violently. Right from the beginning when the white settlers encountered the Native Americans, to the latter European settlers and to the African slaves bonded to serve their white masters, inequality existed. Negroes languished lowest on the equality ladder, even those that had never been enslaved. This was due to both the laws of the land and customs of the enslavers. All these despite the fact that Negro labor is what brought development in most parts of America. It was their hard labor that made it possible to farm, mine, explore the interior of the continent and build infrastructur e. It was difficult to end slavery since the trade in humans brought profits to the shippers and merchants and most other traders. Meanwhile, the white colonialists also felt that paying taxes to the British Monarchy was enslaving them. By mid 18th century, they were clamoring for emancipation from British rule that forced them to remit taxes. They, white settlers, were also against British policy of condemning and outlawing slavery and the slave trade as a whole. Among them were those who felt it was hypocritical to want freedom from British bondage while they owned slaves. Slaves too began voicing their need for freedom from the settlers who wanted the same from their colonial masters. Thomas Jefferson, a co-author of the declaration of independence and a slave-owner himself, attempted to appeal to the British crown to abolish slavery and slave trade and declare universal equality. Sadly, he also was of the opinion that the black man was physiologically and intellectually inferior to the white man. The white patriots later expunged these sections from the draft declaration (Franklin 14). The abolition of slavery in the Northwest Territory in 1787 marked a significant step in securing the Negroes’ inalienable rights as human beings. Still, there were calls to deport slaves as soon as they were emancipated, for most settlers still found it hard to regard them as equals. They thought that the manumitted Negroes would cause chaos and it would be safer to return them to Africa than live with them. This proved an insurmountable task due to the sheer numbers of slaves. Free blacks lacked suffrage, and even though they were no longer bound by slavery, they lived as pariahs in society. They also had to pay higher taxes than whites, prohibited from testifying against whites in court, serving in the military or even owning real estate. Such injustices sowed the seeds of revolution and demands for equality and human rights. Inequality Today. In the eighteenth cen tury, the black slave was a property just like a table in the living room. Property could not be given away freely for that meant economic loss. The white settlers were against slave emancipation mainly due to economic reasons. Apart from losing property, freeing a slave meant the loss of cheap manual labor. The white settlers would have to pay for laborers to till their farms, build their bridges and carry loads. A free former slave also meant competition for

NATO in the end of Cold War Article Example | Topics and Well Written Essays - 2250 words

NATO in the end of Cold War - Article Example In April 1999, ten years subsequent to the end of the Cold War, NATO leaders got together again in Washington against the frightening backdrop of warfare with Yugoslavia to rejoice succession of three new and innovative members such as Poland, Hungary and The Czech Republic as well as to decide on and choose on the Alliance's prospect plan for the reason that NATO practices and perform itself for the twenty first century. So the following questions arises about heart of its plan review, type of security preparations which Europe need in the post Cold War epoch, the prospect basis of the transatlantic association, wanted relationship among the North Atlantic countries as well as their neighbors inside the Middle East, Africa and of course especially Russia, whether precedence should be prearranged to arms control and disarmament in the innovative and new NATO. NATO was certainly structured for that bi-polar globe which no longer subsist the sixteen member states have a committee of ministers who stand for the political will of the member states along with democratic system as well as vital accountability for NATO's actions. In respect of whom essentially makes the decisions was a truism that arose since WWI experience; however, everyone in NATO recognizes that the United States of America is the strong partners in this alliance were as well as remain in the dynamic seat. The key to association was in Article Five of the origin treaty which need all members to come to the support of any member who is under assault that leftovers although now appears far less significant with Europe no longer an area of major apprehension(New Nations). In the occurrence of such an assault the parties could implement the right of entity or communal self-defense beneath Article 51 of the UN contract (William Cohen, 1998). It is still nevertheless a large attr action for aspire new members especially most of whom until the 1990's were proscribed by absolutist communalist governments; however, these in the actual fact were string-puppets of Moscow as well as their young men solicited into the armed forces of the Warsaw contract and the very forces that NATO had tackled over the four decades of the cold war. (Cohen, 1998) Correspondingly, Madeleine Albright explains NATO's prospect as a force for harmony from the Middle East to Middle Africa. In addition, it should be noted that most of NATO's European allies sustain some form of non-Article V NATO procedure inside Europe. (Cohen, 1998) Also, as the defense ministers of NATO gathered, they moved down on Afghanistan as a part of their attempt to shore up the NATO faction in the country - forced management revolution. Today, NATO not just fighting the resurgent of Taliban but also ensuring safety measures, rooting out drugs manufacture and supporting local inhabitant rulers. It is also said that NATO is not fighting with a definite opponent, thus, NATO is the incorrect device to accomplish the tasks and that is peach in Afghanistan. Last week

CLOUD COMPUTING Essay Example | Topics and Well Written Essays - 1250 words

CLOUD COMPUTING - Essay Example ). Moreover, cloud computing consists of applications that are represented as a service on the web and the provision of hardware / software services provided by companies operating data centers. Likewise, the services provided over the Internet are referred as (Software as a Service) ‘SaaS’. There are few sellers who use the term (Infrastructure as a service) ‘IaaS’ and (Platform as a service) ‘PaaS’ in order to demonstrate their products and services. However, these terms are avoided and not accepted globally, due to variation (ARMBRUST, FOX et al. 2010). The Commerce Department’s National Institute of Standards and Technology (NIST) have illustrated some helpful definitions that focus on three concepts (Ryan, Loeffler 2010): Cloud infrastructure as a service ‘IaaS’ consists of provisioning elementary computing resources. Cloud software as a service ‘SaaS’ access software application that operates on a cloud inf rastructure. Cloud platform as a service (PaaS) provides the accessibility to users for implementing and developing applications with programming language and tools supported by the providers. The core components of a cloud are consists of the data center hardware and software. When these resources are made available to the public, they are referred as public clouds and the service provided by the cloud is called as utility computing. Moreover, private clouds are only available to private organizations and are not accessible by public. Accordingly, cloud computing is the combination of ‘SaaS’ and utility computing (ARMBRUST, FOX et al. 2010). Current Trends Information Technology organization has already invested millions since the 1990’s, to contribute in reshaping cloud computing. For instance, a popular slogan from Sun that was â€Å"Network is a computer† was recognized in 1980’s. Furthermore, salesforce.com, a ‘SaaS’ enabled websit e is providing services since 1999. Today, cloud computing represents a more innovative and productive approach, in order to provide online services along with online operating systems. Microsoft Azure provides an online operating system along with the set of development tools and services. Moreover, Google Docs provides online word processors along with spreadsheets and presentation applications similar to Microsoft Office. Furthermore, Google Apps gives the freedom to the developers to execute their codes and applications on Google infrastructure. Sun Microsystems provides computing power by charging $1 per hour for one CPU. In addition, Amazon provides web services named as EC2 and S3. Moreover, Yahoo has also announced recently that it will utilize ‘Apache Hadoop framework’ that will enable users to work on thousand of nodes and one million bytes of data. Accordingly, the contribution of cloud computing is covering every aspect of computation required for small, med ium and large businesses (Han 2010). Benefits Cloud computing provide many cost effective short term and long-term benefits. The organizations can avail services from multiple cloud-computing providers, to improve computerized business processes and high availability of services within the organization. Cloud computing also provides standardization of APIs, by operating on compatible applications to enable hybrid cloud computing. Moreov

Analysis Of Rockhampton Plaza Hotel Tourism Essay

Analysis Of Rockhampton Plaza Hotel Tourism Essay Executive Summary With the increase in concerns about the quality and effectiveness of service strategy using its marketing activities, this business report will try to analyze the Rockhampton Plaza Hotels marketing strategies using 7Ps Model. We have first discussed the background of Rockhampton Plaza Hotel and the personal experience in the service encounter in Rockhampton Plaza Hotel. After that, we have done 7Ps analysis for Rockhampton Plaza Hotel by outlining the service product, promotion, place, pricing, people, processes and physical evidence critically. We also have done discussions which are based on relevant personal experience, applicable theoretical frameworks, and academicresearchers from academicians. Based on these discussions coming from the 7 Ps analysis for Rockhampton Plaza Hotel, we have tried to derive recommendations in four areas namely, price, people, promotion and physical evidence. The recommendations which have derived are:- 1) Pricing strategies of Rockhampton Plaza Hotel should be more logical as well as flexible and a generic strategy should be formulated and a pricing strategy based on time of the day should be set up 2) Promotional strategy of Rockhampton Plaza Hotel should be more contemporary so they should develop them more futuristic and develop B2b sales channel so that corporate bookings can be increased. 3) People strategy of Rockhampton Plaza Hotel needs to be more efficient and effective and recommendations are being done so that a broad range of trainings should be done. Employee focus should be increased within Rockhampton Plaza Hotel by both monetary as well as in reward and recognitions 4) Physical Evidence strategy should be done so as to make the interiors as well as exteriors more contemporary as well as appealing. Contents Introduction Service as a product is very much different from any tangible product. This uniqueness also makes marketing of services very much different for service product when compared to tangible products. When we compare 7Ps marketing mix of service product with 4Ps for tangible products which contains product, price, place, people, Promotions processes and physical evidence (Beaver Harris 2010, pp.109-19). In this business report, Rockhampton Plaza Hotel, which is a famous hotel in Queensland, Australia is chosen for being analyzed using 7Ps marketing mix model. The selection of Rockhampton Plaza Hotel is important because of multiple reasons namely, Rockhampton Plaza Hotel as a service provider which gives all kinds of hospitality services like accommodation, entertainment etc. ; secondly, since, it is a famous hotel sufficient information can be found for Rockhampton Plaza Hotel using both secondary and primary sources about its business, services, operations as well as management practices; lastly, personal experiences have also taken place in Rockhampton Plaza Hotel of availing multiple services which will make the analysis more easy and convenient based on those personal experience. Using the above information, this business report will try and use this 7 P marketing mix analysis as a tool to analyses Rockhampton Plaza Hotel practices and offer possible features of advice for Rock hampton Plaza Hotel. This business report has been built upon brief history and background of Rockhampton Plaza Hotel and personal experiences availed in Rockhampton Plaza Hotel. Then, we have conducted 7 P marketing analysis using different resources. Finally, recommendations are being made on multiple parameters of this 7 P marketing mix which is applied on Rockhampton Plaza Hotel (Blankson Stokes 2007, pp.49-61). Background ofRockhampton Plaza Hotel The background of Rockhampton plaza hotel will be discussed on this section as well as personal experiences of known people in this hotel. Rockhampton Plaza Hotel is a 6 story hotel which has restaurant, bar, party facilities which are near Central Park and St  Josephs Cathedral. It has earned local fame and respect due to its service and hospitality on offer. This Hotel is big in size and offers multiple hospitality services for customers in a bouquet. It is a six stored hotel and average occupancy is approximate 75% (Rockhampton Plaza Hotel 2012). Personal Experiences Our experience of staying in Rockhampton Plaza Hotel has been amazing. The first image of this hotel has been comfortable to live as well as giving quality of services which was very convenient as well as quick. Rockhampton Plaza Hotel offers diversified services and also consults tourists about the city and where to visit. Our personal experience is very good and the experience and attitude will help in making this business report based on 7Ps Marketing Mix model. 7Ps analysis for Rockhampton Plaza Hotel The 7 P analysis for Rockhampton Plaza Hotel includes the analysis of 7Ps of marketing mix, namely, Product, price, promotion, place, people, processes and physical evidence which are explained in the following sections- Analysis of Service Product Parameter It has been analyzed that service products of hospitality industry is very similar in nature, in which products and services which can be offered to customers so that Rockhampton Plaza Hotel can satisfy their wants like those of eating, entertainment, hosting, and other needs in their busy routines. For service product of hotels, which is an important part of hospitality industry contains diversified service portfolio for customers whichthey might not find with any other service providers when they get one quality service provider. This is an easily recognizable trend for hospitality industry in which global standards are being set for service delivery. For assessing the overall quality of hotels, diversification of services is highly needed (Brooksbank, Kirby Taylor 2009, pp.292-306). Based on these points and attaching the service product part of the hotel, the service which are being given by hotels fall in 3 different types:- 1) Accommodation services- Accommodation is the main business source of Rockhampton Plaza Hotel. Rockhampton Plaza Hotel serves its customers with a range of services like reservation, valet parking, luggage movement, room service, laundry as well as other value added services. 2) Entertainment Services-The Customer needs multiple services in Entertainment range which can be found in Rockhampton Plaza Hotel. Here, customers can do other exercises like gym, swimming, playing indoor sports like Table tennis, Snooker and Squash. Customers can also enjoy Karaoke Nights as well as drinking in the bar or pub. They can also enjoy the coffee cup in cafeteria adjoining the restaurant. Rockhampton Plaza Hotel also gives various in room options to its customers like TV viewing, internet access using own smart devices or rent them for personal usage on Rockhampton Plaza Hotel. 3) Fine Dining as well as shopping services There are multiple fine dining restaurants present in Rockhampton Plaza Hotel where customers can enjoy multiple cuisine foods like Chinese, spicy, Traditional, continental, Korean as well as sea foods. Customers can also buy necessary items like packaged foods, edible drinks as well as other needed items from small market present in Rockhampton Plaza Hotel (Rockhampton Plaza Hotel 2012). Service Pricing Parameter Analysis In Hospitality Industry, Price is always not the decisive reason for customers to make their choice. They play definitely an important part which is taken in consideration by customers before taking any final decision. For hotels, pricing strategy is very complicated issue in itself and needs lots of deliberations before being finalized (Chain 2010, pp.8-51). This is because, it is difficult to take in consideration all the input received by customers in terms of feedback for all the diversified services Rockhampton Plaza Hotel offers. Also, since, most of the customers Rockhampton Plaza Hotel gets are either from touring agencies or booking websites, Rockhampton Plaza Hotel doesnt has the necessary bargaining power with its customer base which are essentially very big in size. We always need categorization for pricing strategies in service industry (Consuegra, MolinaEsteban 2007). When we take this analysis in consideration, Rockhampton Plaza Hotel needs categorization of their pric ing strategies. In terms of prices they should categories them for individual customers as well as for booking agents / Websites as well as group travellers. 1) For individual customers, the standard room costs individual 350 AUD per day and reservation 20 days ahead would mean 10% discount on this price. Also, the standard room will be priced for 100 AUD for six hours in day when it isoffered to those who need forrelaxation. Other detailed prices for service are- 2) Entertainment services Services rate for Rockhampton Plaza Hotel is on higher side when compared with other peers by approximate 10-20%. When we take swimming pool and gym services for example.Usually the average price for 1 hour swimming pool charges is 100 AUD in this hotel and gym is of 50 AUD. 3) Food services Food Prices are same with those of restaurants which are self-operated in this hotel. However, if we use the room service, then extra charges will be applicable as per the timing of the call. For travel agents, Hotels give discounts to them which is dependent on the volume of customers in the long term contract or for one off destination. Normally, In Queensland, for a travel group which is lower than 15 people a 15% rebate is offered by hotel. If it is more than 15, then 25% discount is offered along with other bouquet of free services. Some hotels offer entertainment rebates, some do not (Deng and Dart, 2009, pp.725-42). Analysis of Promotion Parameter Promotional strategy for service industry is focused on achievement of two objectives- to get new customer to visit and use services, and to retain customers which are old by giving them loyalty programs. In terms of hospitality industry, they use a mix of promotional strategies which include advertising, word of mouth, referral programs as well as loyalty programs for their present customers. There are also discounts for referrals as well as special offers on off seasons where occupancy rate is very low (Booms Bitner 1981). When we see above activities and attach them with Rockhampton Plaza Hotel workings, the promotional activities can be classified in following way- 1) Advertising- Rockhampton Plaza Hotel uses different mediums for advertising, namely, printed advertisements in newspapers, magazines as well as in travelling journals along with circulating catalogues at leading travel agents offices. 2) Word of Mouth Strategy Rockhampton Plaza Hotel focuses more on word of mouth strategy for acquiring customers which is thetraditional practice in hospitality industry. You can find pamphlets and slogans everywhere in the hotel, enticing customers to tell to their peers, friends and relatives about Rockhampton Plaza Hotel and share them the experiences they had. They have a two pronged strategy for referrals. First they give coupons to people while checking out which can be used by anyone except those who have been given those coupons. These coupons can range from discount to free services. When these coupons are being used, then the referrer gets same coupon credited in his account which can be used by him in his next visit to the hotel. Hence, referrals can be useful to them also as well as their friends. 3) Sales Promotions Sales promotion of Rockhampton Plaza Hotel can be seen as offering discounts for early bookings as well as for large travel agents/ online booking websites depending on the volume of customers. Also, discounts are offered to senior citizens who are more than 60 years of age in order to fulfill corporate social responsibility. 4) Customer Loyalty programs- The customer loyalty program run by Rockhampton Plaza Hotel is the major means to attract and retain loyal customer. His is achieved by multiple ways like 1) making class of customers depending on the amount spend by them in Rockhampton Plaza Hotel and giving special benefits to those classes in form of discounts or complementary services. 2) Giving referral bonus to them as well as those which are being referred so as to retain old customers and attract new ones (Rockhampton Plaza Hotel 2012). Service Place Parameter Analysis Place Parameter of Rockhampton Plaza Hotel can be described as the place where hotels are placed, this is an important parameter but a static one as the decision is taken at the inception of hotel which cant be changed (Booms Bitner 1981). As we talk about Rockhampton Plaza Hotel which is located near Central Park in Queensland which is a prominent location. The most important commercial as well as tourist attractions are near way. Queensland attracts huge number of tourists visiting which also results in high occupancy ratings. People Service Parameter Analysis People management is the most important facet of services in hospitality industry since all services are important and directly delivered by people only. The quality of service providers can affect the customer satisfaction as well as discretionary spend of consumers with the service provider (Booms Bitner 1981). Employee Job satisfaction decides what is the level of customer satisfaction in hotel which stresses the importance of rational as well as effective human resource management for Rockhampton Plaza Hotel and other similar service provider in hospitality industry. When we see the human resource management at Rockhampton Plaza Hotel, according to personal experiences, we can state following points:- 1) Recruitments, selection as well as new induction of joiners as employees. 2) Practical on the Job training for new as well as current employee 3) Fostering Rockhampton Plaza Hotel culture and teamwork into new employees. 4) Job Appraisal as well as reward and recognition scheme which include both fines as well as compensation depending on good behaviour as well as mistakes towards customers. 5) Relationship building between the Rockhampton Plaza Hotel and its employees. The Human resource responsibility in Rockhampton Plaza Hotel in terms of service contracts towards consumers includes following features:- 1) To help the consumers in an appropriate manner. This includes all of the possible help they can give to old as well as new customers of Rockhampton Plaza Hotel 2) The communication which is ongoing between customers and staff of Rockhampton Plaza Hotel can help in collection of information about what are the changing needs and wants of hotel services and how can Rockhampton Plaza Hotel working towards providing complete customer satisfaction patterns (Rockhampton Plaza Hotel 2012). Service Parameter Processes Analysis Processes are very important for any service giver in hospitality industry as they give ways in which these services are being given to consumers. When we talk about specific hotel industry, the processes of this industry include multiple interactions between the hotel entity as well as its consumers along with its staff. These facts help in service products as well as consumption patterns(Lovelock Wright 2002). The processes of Rockhampton Plaza Hotel can be seen in multiple aspects like:- 1) Hotels and consumers This involves offering facilities by Rockhampton Plaza Hotel like information, consulting, food, accommodation, bar, in house entertainment, which can help customers as well as Rockhampton Plaza Hotel to assist their consumers. When we talk about customers, Rockhampton Plaza Hotel is very keen on finding data about what is the attitude of customers and their satisfaction towards Rockhampton Plaza Hotel, hence Rockhampton Plaza Hotel works on getting feedback in terms of check out book to be filled at the checkout from Rockhampton Plaza Hotel 2) Staffs and consumers Human resources always make direct contact with consumers and their involvement is the most important spoke in service quality. This includes the effort to make customers stay as comfortable as possible. Staff of Rockhampton Plaza Hotel works to delight customers by offering extra services which prove value of their money and help them effectively use the services of Rockhampton Plaza Hotel of which they are unaware. 3) Human Resources Rockhampton Plaza Hotel staff interaction includes involving them in design and adjustment of new services and related processes using periodic meetings with the management. This helps in finding star employees who are ready to take responsibilities as well as give effective and practical advice to them. Staff are also promoted to organize socializing among themselves so that their interpersonal relationships are strengthened resulting in higher work satisfaction (Rockhampton Plaza Hotel 2012). Service Parameter Physical Evidence Analysis Physical evidence for intangible products like services is quite similar to tangible products. This includes environment, prices, communication as well as view the customer has as of locality (CengizYayla 2007). Physical evidence can be worked for the services offered by Rockhampton Plaza Hotel in following areas. 1) Physical Environment Rockhampton Plaza Hotel is a comfortable place to stay. The inside area, corridors, lobby all are fresh and novel in decoration. All furniture are polished and new. Since, Rockhampton Plaza Hotel is quite near to central park, the view is quite fascinating and helps to leave a strong brand recall of Rockhampton Plaza Hotel. 2) Tactics for communication with customers Customers have multiple options present in hotel or on phone about the services offered in Rockhampton Plaza Hotel as well as places to visit in Queensland. Rockhampton Plaza Hotel also has staff which is very experienced in handling customers. They give consultation to people depending on their needs and make friendly guides available for them for working(Copley 2004) Recommendations for Rockhampton plaza hotel We have done suitable analysis for 7Ps service Marketing Mix of Rockhampton Plaza Hotel. In the next section, we have tried to come up with suitable recommendations. The recommendations are being offered in areas of price parameter, promotion parameter, people parameter as well as physical evidence parameter for Rockhampton Plaza Hotel Recommendation for Service Parameter Pricing Strategy When we talk about pricing parameter, the pricing strategy of Rockhampton Plaza Hotel needs to be tweaked in order to be more flexible in accordance with the market pricing. We have given below recommendations for them so that they can shift the focus of their pricing strategy Generic Pricing formula needs to be arrived for Rockhampton Plaza Hotel which can be cost based or competition based or consumer physique based. As we define the generic pricing for Rockhampton Plaza Hotel, all of these should be strategically aligned and should make customer attract towards Rockhampton Plaza Hotel because of justified value for money ratio. Since current market conditions are more dynamic as the competition is heightened and Rockhampton Plaza Hotel is feeling the heat. They should shift prices according to the occupancy. In times where it is less occupancy, prices should shift down and when the tourist season is on full swing, they should increase the password so that they can gain the price advantage. This will not only simulate the customers to come to Rockhampton Plaza Hotel again and again but will also increase the average occupancy rate as empty rooms are worse than discounted prices (Jones 2008). Recommendation for Promotion Service Parameter Strategy On the same lines as of pricing strategy, the promotional strategy for Rockhampton Plaza Hotel should also be updated as per the current needs of Rockhampton Plaza Hotel. Based on the analysis in previous sections, the recommendations for promotional parameter are:- They should increase collaboration with travel websites such as Groupon and offer lower prices to them; this will increase the occupancy rate as well as exposure of Rockhampton Plaza Hotel to overseas customers and can build brand loyalty globally. They should also increase promotional activities there and give special incentives to promote the internet channel for selling and booking. 2) Rockhampton Plaza Hotel should also work with travel agencies to promote their brands. This will increase the cooperation level with them bringing in huge inflows of customers who opt for travel packages rather than booking themselves. This might include helping these travel agencies by telephonic advice to their customers seeking travel to Queensland and sending invitation letters to travel agencies to come and have a look at Rockhampton Plaza Hotel to promote it for their customers (James 2009). Recommendation for Service Parameter People Strategy Rockhampton Plaza Hotel has focused from its inception on its staff, but the focus is not equal on various parameters as well as comprehensive in totality. They should focus more on cross stream training as well as employee satisfaction about his work. Rockhampton Plaza Hotel should make the employee training more wide range of content like behavioral training, communication as well as management skills for human resources under which they can understand the customers better and tread on different yet more satisfying paths for their future. 2) Also, Rockhampton Plaza Hotel should focus on increasing employee satisfaction in their work lines. Since, customer satisfaction is dependent on satisfied employee working fully towards their cause. Hence employee satisfaction is very important for any hotel. They should increase both monetary as well as non-monetary rewards for its employees. Management of Rockhampton Plaza Hotel should also show respect for the efforts of its employees towards their work and frequently survey their employees to identify potential problems their employees are facing and correct them if required (Grant 1998). Recommendation for Service Parameter Physical Evidence Strategy Regarding the Physical evidence strategy, they are located near central park which is an excellent location. The following recommendations are being given for better presentation inside the Rockhampton Plaza Hotel in terms of Physical evidence. They should keep changing their internal decoration so that customers whenever they come find a new Rockhampton Plaza Hotel waiting to serve them. It can be seasonal or based on occasions. Also, they should work towards better decoration in lobbies. The internal decoration is good but needs to be more contemporary in nature, hence requires a revamp (Borden 1984). Conclusion This report talks about the p analysis of marketing strategies of Rockhampton Plaza Hotel, a hotel in Queensland, Australia, based on experiences and secondary research. Other than 7P Marketing Mix application for Rockhampton Hotel Strategy, 4 different areas of recommendations have been given in terms of price, promotion, people and physical evidence which are needed to be taken in consideration by management of Rockhampton Plaza Hotel to tweak their strategy according to the needs of present and to prepare for the future. We have given recommendation in pricing, to be more flexible and seasonal in approach so that overall occupancy rates can be increased, in promotion, to target internet as a channel and tie up with group selling websites as well as travel agents to have higher exposure and awareness for its target markets, in people , to work towards creating a better environment for its employees and increase their satisfaction so that in turn they work towards better satisfaction of Rockhampton Plaza Hotels Customers, in physical evidence, to work towards making the interiors more contemporary as well as make it more flexible with changing festivities as per the local tradition

Effects of Social Networking

Social networking has become a well-known to all and all in recent years. People are able to meet and make friends, even if they do not know each other. Moreover, they are able to get updates from their loved ones by using social networking sites. Some people are also discussing different important topics on them. They exchange their ideas as well. However, there are several negative effects of social networking sites on our day to day life. People are becoming socially backward by using social networking sites. They do not like to go out to interact with other people.Logging into a community, they intermingled with other people online. They have also replaced the actual procedure of social interaction. Before the invention of these sites, people were keen to go out and meet with other people, but now they sit in front of computers to relate with others. Furthermore, people who are shy in public take advantage of using communal sites. Thinking beyond the social network should be hard for them. These sites are not helping them to overcome their shyness. If they tried to interact with people, they might make it.But because of these sites, they do not even try to do it. Thus social networking sites make people unsocial and socially reluctant. Another effect of community networking is online predators. If someone uploads photos and videos for showing their friends and families, they could be caught by online hunters. Raiders collect photos and videos that are not theirs and misuse them; for example, by creating rumors. These can be displayed for even teenagers and children to see, causing harm. Children and teenagers are becoming addicted watching adult photos and videos.Those predators also follow what you are doing online. Another problem is social networking sites use internet slang. Thus social networking sites are making people morally unhealthy. Finally, the most important effect is people are losing their valuable time, specially the students and officials. Instead of studying, they are playing on different shared interacting sites. A statistic shows that about 68. 4% undergraduate students spend 11 hours per day by chatting and playing games in social networking sites.Furthermore, officials use these sites instead of doing their job. Social networking sites are being banned because of the inefficiency of the workers. Another statistic shows that about 43% American service holders are addicted to facebook. Social networking leads numerous adverse impacts on our life. People are becoming hesitant as they do not go outside to meet people. They are losing their precious time by surfing social networking sites and chatting with others. People are becoming morally corrupted as a result of using jargons and watching uncensored photos and videos.

Blood Donation

Imagine a happy healthy teen. He does well in school and is easy to get along with. Imagine he is diagnosed with leukemia and requires daily platelet and blood transfusions just to stay alive. Now, imagine he has a rare blood type that requires him to be moved to a larger hospital for treatment. This is just another thing for him and his family to worry about. Similar stories happen every day in the United States. It is estimated that every three seconds a patient in the U. S needs a blood transfusion. Donated blood saves 4. 5 million lives in America each year. Yet only 5% of the eligible U.  S population donates blood in any given year. This is a sad fact considering healthy donors are the only source of blood. Since it can not be made or harvested, there is no substitute. The blood supply in the US is consistently low, and the demand for it increases each year. Everyone in good health should donate blood at least once a year. There are many reasons why people should donate. First you should know that it is a safe and healthy thing to do. Not only do you get a free mini physical, including blood pressure check, heart rate, temperature and iron levels, but it is the fastest way to lose a pound! Also, disasters like car accidents, fires, and other trauma cases happen every day and these patients need blood, and rarely do they need only one pint. A bleeding trauma victim can run through 100 units of blood in no time. And because of our growing and aging population, as well as the huge expansion of health care facilities, our blood usage is growing at three times the national rate, and the usage of it outpaces donor collections. With it estimated that up to 85% of us will need blood in our life time it is unlikely that the 5% donating now can sustain the rest. Many people who do not donate give the same reasons. Number one is they do not like needles or are afraid to do so. Nearly everyone feels that way at first. However, most donors will tell you that you feel only a slight initial pinch, and 7-10 minutes later, you are finished. The second is that they did not know or were never asked to donate. More than 38,000 donations are needed every day in communities across the U. S. So it is important to spread the word. Another common excuse is fear of diseases. It is good to know that it is not possible to get AIDS by donating blood to the American Red Cross. A new sterile needle is used for each donor and discarded afterwards. So as you can see, it is safe, simple and most importantly it can save someone's life. If you do not know what is required of you, it is very simple. Anyone who is at least 17 years of age, weighs at least 110 pounds, and is in good health, can donate. The donation process, from the time you arrive until the time to you leave, is only about an hour. Less than one pint is taken during a donation and it is replaced naturally by the body within 24 hours. If you take the time to make one donation, you will wonder why you ever hesitated. If you are not convinced, image again the teen, fighting for his life. Now give him a face, a name; he is your cousin, your brother, your best friend. It could even be you. My question to you is why not? Blood donors are true heroes. In fact, your one blood donation will be broken down into several components, enabling you, with just one donation, to save up to three lives. If you know someone who donates blood regularly, I urge you to go with them next time, or even on your own, and do the same.

Bad Deal congolese essays

Bad Deal congolese essays In the book King Leopolds Ghost, the author, Adam Hochschild, commenting on two chiefs that sold their land to Stanley for a few pieces of cloth per month and signed themselves up for any labor that had to be done in the area, he says, It was an even worse trade than the Indians in Manhattan. (72) I would have to totally agree with him. One reason that I think Hochschild is right in saying that the Native Americans got a longer piece of the stick from the white man than the Congolese is because the treaties actually had very different impacts on the two groups of peoples. In the case of the Native Americans, they signed their land over to the Dutch, and eventually had to relocate and move out into the plains. Thus, displacement was the only real physical effect that was felt from selling the land. However, in the Congoleses case, the two chiefs signed their people up for doing forced labor of any kind in the area that needed to be done. This caused tons of physical pain among the villagers- not just by having to do labor but also by punishments issued by their taskmasters for simple, if not trivial, rule infractions. More evidence that the Congolese people were getting a worse deal than the Native Americans can be found by looking at the economics of the two treaties. For example, the Native Americans sold their land to the Dutch for a measly 24 dollars. Even if we ignore the fact that the value of the land had the potential to go up in price and instead take into consideration how much the land was worth to the colonists in that day, we will still see that the Native Americans were paid far less than the actual value of the land. They were, however, still paid something for the land. In the case of the Congolese, though, they werent paid money or given anything valuable to in return for their land and their labor. Instead, they were given some cloth each month i ...

Free Essays on A Raisin In The Sun And The Fight For Masculinity

In the world today, there has been no society found where women dominate over males (Stearns 14). Civilization’s entire history has been based upon masculine traits and how they affect society. Some say this may be because the fertility of women was always put in such high esteem by early religions. Men may have been driven to superiority by the constant feeling that they were inferior (Stearns 15). Regardless of the reason, in almost every society, men make an undying effort to show their masculinity and superiority over their peers. Where there is a void of this masculinity, a man may feel second rate and there is a need to fill that void. In The play A Raisin in the Sun, by Lorraine Hansberry, Walter Lee Younger feels just that. Walter Lee’s desperate dream of the liquor store is fueled by his need to feel a sense of honor, ideal manhood and resisting regression to his mother. Walter desperately wants to buy a liquor store because it would leave him with a sense of honor. In this sense, honor is â€Å"being good at being a man†. He yearns for support from his family, and dislikes the way in which they live. In the play, Walter pleads with his family for support and states, â€Å"†¦I got me a dream† (Hansberry 33.) Men need to pursue the breadwinning role in the family as a measure of their manhood according to Mediterranean ideals (Gilmore 43). In the Younger household, Mama always had control of the finances, in fact, she had control over everything in the house. This leaves Walter feeling inadequacy toward being a man because he can’t support his wife and child, which is a major component of a man’s honor (Gilmore 43). The major way to support one’s family is through making money. One more element of the Mediterranean manhood is that the only direct way to support his children is through making money (Gilmor e 44). Walter sees his job as a chauffeur as, for one, degrading, and not a way to make the money he... Free Essays on A Raisin In The Sun And The Fight For Masculinity Free Essays on A Raisin In The Sun And The Fight For Masculinity In the world today, there has been no society found where women dominate over males (Stearns 14). Civilization’s entire history has been based upon masculine traits and how they affect society. Some say this may be because the fertility of women was always put in such high esteem by early religions. Men may have been driven to superiority by the constant feeling that they were inferior (Stearns 15). Regardless of the reason, in almost every society, men make an undying effort to show their masculinity and superiority over their peers. Where there is a void of this masculinity, a man may feel second rate and there is a need to fill that void. In The play A Raisin in the Sun, by Lorraine Hansberry, Walter Lee Younger feels just that. Walter Lee’s desperate dream of the liquor store is fueled by his need to feel a sense of honor, ideal manhood and resisting regression to his mother. Walter desperately wants to buy a liquor store because it would leave him with a sense of honor. In this sense, honor is â€Å"being good at being a man†. He yearns for support from his family, and dislikes the way in which they live. In the play, Walter pleads with his family for support and states, â€Å"†¦I got me a dream† (Hansberry 33.) Men need to pursue the breadwinning role in the family as a measure of their manhood according to Mediterranean ideals (Gilmore 43). In the Younger household, Mama always had control of the finances, in fact, she had control over everything in the house. This leaves Walter feeling inadequacy toward being a man because he can’t support his wife and child, which is a major component of a man’s honor (Gilmore 43). The major way to support one’s family is through making money. One more element of the Mediterranean manhood is that the only direct way to support his children is through making money (Gilmo re 44). Walter sees his job as a chauffeur as, for one, degrading, and not a way to make the money he...

Reaction Paper of Greg Staly Presentation Essay Example | Topics and Well Written Essays - 750 words

Reaction Paper of Greg Staly Presentation - Essay Example Greg Stahly had done a soda vapor glazing, and this was appearing to me as a work of art in the field of pottery. The work appears to require particular skills since pottery is a form of art that occurs in a certain piece. Stahly, talked about his desire to create things that can be used by other people, for instance bowls that are used for serving food, a pot for watering flowers, whereby he combines colors in an attractive way, and this applied in his pottery. Stahly’s Soda Vapor without the glazing was an extraordinarily tidy piece of art since he made use of firewood, while the pottery is depicted naturally due to the colors on the flames, ashes and wood. In my opinion, they may are confusing at the first instance, but with time one can comprehend, and results to be interesting. For instance, the cup appears to have orange color, reddish, and it appears to be covered with ash. In addition, Stahly ensured that the things made through his art of Soda Vapor were in the way that they can be used in life activities, instead of things that can only be viewed and touched. Therefore, there was confusion created in the distinction between activities of Greg Stahly, whether he is an artist or a person manufacturing products for sale. In this case, I did not understand the art of Ceramics in terms the way it can be used and at the same time be considered a form of general art. Other inflatable shapes that made by Stahly can be seen in the museum, whereby he used the Cadaver bag that are stitched and inflated. He also made inflatable shapes that were floated on air six feet high using strings as a resemblance of death. However, this art appears weird, but the fact is his idea was to make objects that are full of fun when a person understands the art. In my opinion, this is inventing things that can be sold from the store, and it is not a form of art. Greg Stahly created another piece referred to as

New York City Mayor Dinkins, Giuliani, and Bloomberg Essay

New York City Mayor Dinkins, Giuliani, and Bloomberg - Essay Example b. Rodulf Guiliani – Rudy Guliani ran under the slogan of effective policing and ending crimes to restore the quality of life in New York. This slogan won him the Mayoralty of New York in 1990 with a narrow margin over David Dinkins who was perceived to have poor control over the criminalities in New York. Rudy was known to have significantly reduced crime and cleaned New York of its rogue elements. He was famous for implementing his â€Å"Broken Window† approach that any disorder in the city, however small, should be dealt with firmly (Sapir, 2009). Guiliani’s â€Å"broken windows† posits that by being firm against small crimes, it sends a message that serious crime will surely not be tolerated also and such, reduction of crimes will follow (The Vancouver Province, 2008). During Guiliani’s term as a mayor, the drop of crime rates in New York exceeded all national figures. Frank Zimring in his book The Great Crime Decline concluded that the drop in crime rate in New York was a result of serious policing of Guiliani’s administration (2006). Guiliani’s term ended in 2001, the same year of the infamous September 11, 2001 attack on the World Trade Center. Being famous of how he handled the 9/11 crisis â€Å"he tried to overturn term limits so he could run again but was rebuffed† (Rudin, 2009). He instead endorsed Michael Bloomberg for the mayoralty race under the slogan of fighting crime as Guiliani reminding New Yorkers about â€Å"the fear of going out at night and walking the streets," and suggesting that if Bloomberg were to lose, "this city could very easily be taken back in a very different direction — it could very easily be taken back to the way it was with the wrong political leadership (Rudin, 2009)". Bloomberg won by a narrow margin. c. Michael Bloomberg – unlike Guiliani, Michael Bloomberg was able to run for a third term when he successfully passed a bill through the New York City Council in 2009 that removes term limits which in